You're Running Your Mini-Shoots & Marathons All Wrong!
Have you ever run an unsuccessful Mini-Shoot or Marathon?
"Erin, I had the day off today and started the videos already. I'm about half way through and have to say 'thank you'!!! Amazing ideas, and you've given us everything to make our mini or marathon sessions successful!!"
I know what it's like to need to make some money and decide to throw together a Mini-Shoot in the hopes of getting some bookings. I also know what it feels like to make very little sales from that Mini-Shoot and in the process, devalue my business.
Maybe you've run a Mini-Shoot in the past and heard nothing but crickets. Or maybe you booked up, only to be let down by cranky clients and low sales.
After 6 years in business, I've figured out the secret to running a profitable Mini-Shoot/ Marathon!
Welcome to the exact system I use to run massively successful Mini-Shoots and Marathons!
Inside my course, you will discover my exact steps to my latest $5,000 weekend Marathon. Here's how The $5,000 Weekend E-Course works: This course is a (walk-you-by-the-hand) bootcamp with video tutorials, downloads and an e-book, that will help you run your next Mini-Shoot or Marathon.
By the time you're done, you'll be 100% confident in running a Mini-Shoot or Marathon that WORKS!
Creating a step-by-step strategy for your next Marathon or Mini-Shoot is probably easier than you think, but it does require some planning.
In this course, I'll talk about the different types of Mini-Shoots & Marathons that will work for all genres of photography and how to run them successfully. This isn't a bunch of theory . . . it's high impact and it's all backed up with real life examples.
Wouldn’t it be great to feel confident and actually enjoy planning your next Mini-Shoot or Marathon rather than throwing it together out of desperation and praying you make a few sales?
If you've already run a successful Mini-Shoot or Marathon, awesome! But everyone could use bigger sales and a larger audience, right?
Well, you're in the right place because I'm going to show you the fastest, most effective way to do this without selling yourself or your business short.
By the end of my course, you will know how to create, market and book your Mini-Shoots and Marathons.
You'll learn how to plan your marketing, pre-educate your clients, advertise your shoots and upsell your clients from your very first interaction with them!
The way you lay out your Mini-Shoots & Marathons is very different from your regular sessions. You'll learn how to craft and structure your Mini-Shoot &&Marathon pricing and product menu for maximum profit and value.
I’m going to pull back the curtain and reveal my secrets, down to the very last detail, on how to create a Mini Shoot and Marathon campaign that has your clients eager to spend their hard earned money with you.
What My Students Are Saying...
"Oh Erin, I just finished the videos and LOVED the course! So very very useful and gave me many ideas how to re-vamp my business! Thank you so much! From the bottom of my heart! $$ well spent here! " -Agi Magyar, Agi M Photography
Here’s what's included inside the $5,000 Weekend E-Course
Nine videos to walk you through each step, so that you can save the time and frustration of figuring this out yourself
The exact e-mail templates I used for my $5,000 Marathon, so you can begin pre-educating your clients from day one and have enjoyable, lucrative sales sessions
My Marathon prep checklist and fillable schedule, so you'll be relaxed and organized on shoot day
The exact social media marketing strategy I used for my latest $5,000 Marathon to take the guesswork out of marketing your own
A customizable marketing plan calendar and checklist, so you can plan and launch your campaign easily and quickly while still looking professional
My regular, collection and a la carte price lists, so you can easily decide which pricing structure is right for your Mini-Shoot and create collections that simply sell themselves
Bonus videos with pricing and marketing case studies, as well as a real online pre-consultation, so you can see exactly how I did it
The $5,000 Weekend E-book, so you can easily access all of this information on any device
Lesson 1- Introduction
Lesson 2- Scheduling Your Marathon
Lesson 3- Pricing & Products
Lesson 4- Marketing Your Marathon
Lesson 5- Pre-educating Your Clients
Lesson 6- The Shoot
Lesson 7- The Sales Session
Bonus Video 1- Mini Shoot/ Marathon Ideas
Bonus Video 2- 2014 vs. 2016 Marathon Case Study
Bonus Video 3- Recording of a Real Online Pre-consultation
Bonus Video 4- Pricing Case Study
What My Students Are Saying...
"I can't believe how much info is packed into this course. It's not just some vague tips leaving me to figure out the details on my own. You get step by step instructions, videos, examples, and templates. Everything you need! I had sworn off mini sessions, thinking they weren't right for my brand. But now I see that they can work great for my high end brand and I'm really looking forward to planning out my next mini session marathon!"
-Rayleigh Leavitt, Photography by Rayleigh
"Erin always delivers substance and never fluff, and this course is just one more example of that. I am always looking for ways to bring in more money during the slower months and I am now totally prepared to do so after taking the $5,000 Weekend Course. Erin walks you through every aspect of mini-shoots and equips you to start marketing a successful one of your own right away. I also love how valuable the support and feedback in the Private Facebook Group has been in helping me prepare!"
-Denise Birdsong, Modern Love Photography
Frequently Asked Questions
When does the course start and finish?
The course starts as soon as you purchase it and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What type of photography is this for?
This course teaches you how to price and profit from mini-shoots/ marathons of any kind! From families, holidays, beauty, boudoir, seasons etc. we will go over how to price, market and sell mini-shoots/ marathons of all types.
Is there a money-back guarantee?
Yes, The $5,000 Weekend has a 14 day money back guarantee! If you let my team know in 14 days that this course isn't working for you, we will issue you a refund. You will have to show that you read the content, completed any worksheets, and tried out the strategies discussed in the course step by step. The material in this course will only get results if you do the work. So as long as you've done the work, we will issue you a refund. However, we know if you follow these strategies and implement them you will see results.
"Like most photographers, I was REALLY busy managing my business. So when I'm searching for a new course, I want the information to be clear, current, and most importantly, concise! The video content in the 5k weekend has short, to-the-point lessons that allowed me to immediately implement what Erin lays out. I'm about to launch my first high-end marathon and I couldn't have done it without the 5K weekend!"
-Danielle Tirserio, Danielle Tirserio Photography
"I feel more confident planning a marathon now that I've watched The $5000 Weekend. I now know how to price my sessions without making it seem like I'm cheap and also without my previous clients becoming angry that I'm offering the same thing for cheaper. Erin really tells you the secret to making your mini-shoots and marathons different, yet valuable, so that you can make it worth your time and still make it an unforgettable experience for your client. I can't wait to do mine this summer!"
-Sheryl Taylor, Sheryl Kay Studio
About Your Instructor...
Erin Blackwell -Founder of Pro Photo Mentor and Creator of The $5,000 Weekend
I am so excited that you're here!
Throughout my photography career I have felt every single feeling possible. Fear, worry, doubt, failure, confidence, success, excitement, passion and more!
About a year and a half ago I saw a HUGE shift in my mindset, my work and my business. I went from averaging $400 per sales to $2400 per sale is just 6 months!
How did I do this? The MAIN thing that brought about this change was ME. My attitude, my mindset and my self-worth in regards to my work. I began reaching goals I never even thought were possible and as I came out of those dark clouds of self-doubt and fear, I realized that I had been holding myself back in my business for years.
And THAT has made all the difference. So that's why I am here today- to teach you to do the same. This doesn't mean there won't be hard times or times when you feel like quitting, but you'll be totally equipped to get through successfully.
Sound exciting? It is! Check out my courses for all the details!
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